Afternoon session: The End
Ramsey Baker started the session with a wrap-up of the #GetUp campaign. The goal of the campaign has been to create a movement that will attract new skaters to the sport while growing audiences. They created personas as people to target - Karen (Core), Ashley (Core Teen) and Scott (New Audience). Lots of talk of marketing metrics. Next up was Professional Skaters Association with Alex Chang talking. I thought I saw Jimmie Santee sneaking out of the room when Alex got up, but I could have been mistaken. The Outstanding Official award was given to Lorrie Parker. We did a little closing business on the requests for action and the budget. Amen. The Nominations Committee's recommendations were presented and accepted. Changes to the slate of committee chairs - Steve Wolkin will be the chair of the Grievance Committee for one year while Dawn Eyerly will serve as a member of the committee to learn the ropes. Sam Auxier will be chairing the International Committee. Jared Swall